THAT IS HORRIBLE… AVERAGE… NORMAL… WELL, I KIND OF LOVE IT NOW!
The new Formula 1 identity comes in a year of change for the sport world,as it hopes to bring the old fans close and engage with the new global fan base.
It’s been less than six months since Formula 1 introduced a new identity design by Wieden + Kennedy London. We’ve witnessed something amazing which has happened countless of times before to all new designs, in particular, to their new identities/ logos.