Azza Alameddine has been working as a graphic designer for six years and as a type designer for five years in the UK and Spain. She holds a BA in visual communication from Créapole Paris, and a Masters in Typeface Design from the University of Reading. She's interested in typefaces from a cultural point of view and in the feelings they convey to people who can and cannot read them. Her goal is to bring more awareness to graphic and type designers in the Middle East about the added value of good typography in visual communication.About the Workshop
Arabic–Latin logo matchmaking workshop open to students interested in lettering and typography.
To get familiar with the Arabic script, participants will be introduced to the differences between the six traditional Arabic calligraphic styles and the context in which they are most commonly used today.
Upon choosing a Latin logo from a list provided, participants will associate the most convenient calligraphic style to its Arabic counterpart. Once the style is set, they will copy the transliterated word using traditional calligraphic letters that they will have on a reference sheet.
They will then make modifications in order to match the Latin, whether by reducing or exaggerating the calligraphic feel or by changing the weight, width or contrast.
This workshop will bring awareness on how to translate Latin features into Arabic in smarter and more educated ways rather than simply copying the features of the Latin.
16 November 2019
10am-5pm (1hr lunch break)
Open to all levels
370 (inclusive of tax)
While the workshop is mainly manual, participants are requested to bring their personal laptops with Adobe Illustrator.